Several elements make Pyrgos a case of production and trade.
Among them, we can consider the strategic location, the availability of natural resources and the division of roles, results of a cultural revolution born within the Cypriot society at the beginning of the second millennium BC. During this period, the agricultural production was in fact supported by craft activities dedicated to the production of prestige goods for domestic and foreign trade. It is therefore conceivable, in consideration of the historical and archaeological data, that at the time, many settlements of Cyprus had commercial areas like the Pyrgos' one.
The excavation brought to light workshops producing prestige goods as bronzes, jewellery, fine fabrics, perfumed ointments, pharmaceutical preparations, and cosmetics in an area located at the centre of the settlement. There were all goods in great demand from the Mediterranean market, which found in those products merits of quality that made the island home of wellness and beauty later identified in the native country of Aphrodite goddess of love and eternal youth. In Early Middle Bronze age, we are at the origin of a legend that survived wars, occupations and religions, and still is in charge today when you want to bring to the market a new luxury product, a perfume or a cosmetic that promises miraculous results.
